Aug 02, 2022
In Welcome to the Forum
Many specialties are covered. You don't have to excel at everything. Just look at Frankwatching, we do all kinds of things around communication here. I myself am part of the editorial team. That does not mean that I also build the website, take care of the design and make videos. There are other teams that specialize in that. 6. Communication is an afterthought This last prejudice is one that really pisses us off as communication professionals: communication is often seen as an afterthought. Communication is seen as an afterthought Don't underestimate communication Where would Nike be without their strong positioning and storytelling? Or Coolblue? Tony Chocolonely? Nespresso ? Believe us, communication is indeed important. Just assume fax number list that these companies do not 'just' put texts online or quickly put together a video or website. There is an entire organization and strategy behind it. communication underestimated This is exactly what makes it a pity that people often underestimate (or sometimes overestimate) communication and communication professionals. Professional communication is indispensable for companies and organisations. In short, a little more appreciation and understanding for the profession is welcome! I am very curious: which prejudices are you still missing in this article? And which one do you find the most annoying? Share them below with us, and with each other! Have you ever wondered what the added value is of advertising on your brand name? Or showing retargeting ads? Wouldn't these users convert anyway, even without marketing? There is one KPI that can tell you whether advertising on specific marketing channels is really a good idea: incremental value. What is Incremental Value? Incremental value is the value you generate as a result of a marketing message. You would therefore not generate this value if you turn off the marketing message. The incremental value is usually lower than your measured conversion value, and you can determine it at different levels.